Susan Ward wrote about small businesses for The Balance Small Business for 18 years. She has run an IT consulting agency and designed and introduced programs on tips on how to promote small companies.
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du Plessis, D.F. Introduction to Public Relations and Advertising. Like “Place” in the 4Ps model, comfort refers to where the product might be offered. This, nevertheless, not solely refers to physical stores but additionally whether the product is available in person or online. The convenience side emphasizes making it as easy as potential for the consumer to achieve the product, thus making them more likely to take action.
Cost refers to what’s exchanged in return for … Read More
