Who doesn’t know the term marketing? In a company, marketing has the most important role. Why? Because marketing has a function to find, obtain, maintain and multiply consumers and dominate the market.
While the number of consumers owned by the company determines the amount of income. The greater the income that is successfully obtained, the company will grow, and vice versa.
Well, here are seven tips for success for those of you who want to pursue a profession as a marketing:
1. Create Consumer Strategies and Targets
Make promotional activities that can attract customers. For example by giving discounts, offering certain bonuses for purchases above the average, adding lottery prizes at special events, or holding several promotional activities involving consumers as participants. Like being the main sponsor of a happy bicycle activity, a healthy walk together, and other events aimed at building consumer loyalty.
Also determine the target and market segmentation between products and consumers, such as product A is suitable for what level consumers and make strategies and targets that you must achieve in carrying out these marketing activities.
2. Mastering Product Knowledge
The only way to convince a buyer or client is to provide complete information about the product. By knowing all the information about the product or service offered, it can indirectly help you to convince potential customers.
Provide clear information about product advantages, uses, quality, and product prices to potential customers. The goal is that they are increasingly convinced to choose the product or service you offer.
3. Understanding Consumer Behavior
Before offering products or services to consumers, first, determine the target market that you will aim at. It could be that you aim at the community of young people, especially women, or the general public who come from the upper middle class or the lower middle class.
Make sure that you market your product or service to the right target market. Therefore a smart marketing person must first identify the consumer behavior that you aim to find out about their interests and needs.
4. Expanding Business Networks and Friendship
Having a business network that is quite extensive will certainly make it easier for you to run a business. Many benefits that you can get from the business network that you have. Starting from the opportunity of cooperation in the field of capital, facilitate you in business marketing.
Do not rule out the possibility that some obstacles in running a business can be resolved through the help of the business network that you build well. The wider the network you have, the greater the opportunities created to get new customers. So, never hesitate to open a new network and expand your knowledge to get new customers.
5. Noting the Consumer Response
Sometimes each customer gives a different response to the product or service we offer. If customers are satisfied with your product or service, include the response as tangible evidence to strengthen the superiority of the products offered. But if the consumer response is not satisfactory, make it an evaluation material for you to achieve better results going forward.