Month: May 2020

The use of membrane switches

We use membrane switches every day. From a television remote control to the display on an exercising machine. In this article we will tell you more about the applications and advantages of membrane switches.

Advantages of membrane switches

Membrane switches have been around for years. Still, this technology is very popular because of the reliability and the range of possibilities. Membrane switches have several advantages:

  • Membrane switches are sealed, which makes them dust and watertight.
  • They are easy to clean and offer a high resistance to cleaning chemicals or other liquids.
  • They are a great fit for low-profile design.
  • They are very user-friendly and can provide tactile feedback, for example when pushing a button.
  • A membrane switch front panel can be customized easily, the possibilities are almost endless. There are several questions you have to ask yourself. For example: does it require LED? What materials will it be made from? Does it need to be antimicrobial?

Membrane switches in different environments

From healthcare to heavy industrial environments: we come across … Read More

5 Ways to Keep Your Marketing Game Strong During Uncertain Times

By: Elizabeth Jeter

When uncertain times are upon us and we can no longer predict our weekly performance, we begin to consider re-strategizing our marketing game as a means to stay relevant. The last thing we want or need right now is to lose relevancy in our industry and amongst our competitors. 

There are so many things that seem wavering, but here are five ways you can keep your marketing game strong during these unprecedented times.

Acknowledge the hard times, but don’t focus on them too much

We’re all in this together. Nearly every facet of the economy is affected right now during the COVID crisis. However, most of us are looking for some semblance of hope. That’s why it is extremely important for you to not focus too much on the hard times. Show your existing and potential customers that you see the crisis and you’re doing everything you can to push through it while offering them a beacon of positivity. 

Message your clients and offer your support

It’s … Read More