The goal of any business is to expand as much as possible. To be a part of the global market means to be on top at your field: greater profits, more customers. International business is not easily accessible, but those who expand their business have a greater chance of surviving and adapting to any changes, risks and dangers in the market. That means – you need a strategy.
There are a lot of questions to be answered for a successful international market growth strategy: about the product, location, marketing and timing.
- Awareness. How well is your product, the brand or even the category known? Do consumers need to be informed about the product? Do they need information on how to use the product?
- Timing. Entering the market larter allows the company to gain a better comprehension of the market, the consumers and find a specific niche to fill. The advantage to be the first in the market lets the company to set the rules of the market and create,